Tuesday, June 10, 2008
Paula Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director in the 1970s, when her eclectic approach to typography became highly influential...In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions and won the Beacon Award, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients including Coca-Cola, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, and The Daily Show with Jon Stewart. In 2006 she was named to the Art Commission of the City of New York. Scher has been the recipient of hundreds of industry honors and awards. In 1998 she was named to the Art Directors Club Hall of Fame, and in 2000 she received the Chrysler Award for Innovation in Design. She has served on the national board of the AIGA and was president of its New York Chapter. In 2001 she received the AIGA Medal. Her work is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum, New York; the Library of Congress, Washington, D.C.; the Museum für Gestaltung Zürich; the Denver Art Museum; and the Bibliothèque nationale de France and the Centre Georges Pompidou, Paris. Her teaching career includes over two decades at the School of Visual Arts, along with positions at other institutions. She has authored numerous articles on design-related subjects and in 2002 Princeton Architectural Press published her career monograph Make It Bigger.