The slogan “Loose Lips Build Ships” is a collision of two iconic WWII posters: the “Freedom of Speech” poster as painted by Rockwell, and the “Loose Lips Sink Ships” poster, the US Office of War Information's attempt to limit the possibility of people inadvertently giving useful information to enemy spies.
On the one hand, our contribution is a tribute to the concept of freedom of speech: the idea that all constructive things start with an open exchange of ideas. On the other hand, we wanted to show our uneasiness with the concept of propaganda. Acknowledging freedom of speech by turning a propaganda slogan on its head is our attempt to create a little bit of friction, or better said, to reveal a friction that is already there.
Experimental Jetset is an Amsterdam graphic design unit founded in 1997 by Marieke Stolk, Erwin Brinkers, and Danny van den Dungen. Focusing on printed matter and installation work, Experimental Jetset has worked on projects for the Amsterdam Stedelijk Museum, Purple Institute, Centre Pompidou, Colette, Dutch Post Group, Réunion des Musées Nationaux, Le Cent Quatre (104), De Theatercompagnie, and the t-shirt label 2K/Gingham.
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